I’m Irresistible You Fool. Give In. Part 2: Buy This!

I’m Irresistible You Fool. Give In. Part 2: Buy This!

Last time I talked about Sarah Vaughan’s still popular cover of “Whatever Lola Wants, Lola Gets” and the power of music to enact real cultural and social change. This post I’d like to discuss another form of cultural work done by music: selling stuff! In particular, how “Whatever Lola Wants” has been used in advertising.

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I’m Irresistible You Fool. Give in.

I’m Irresistible You Fool. Give in.

One of my very favorite Sarah Vaughan songs is “Whatever Lola Wants, Lola Gets” (1955). She nails her role as the seductive temptress and performs a Lola that is hip and sexy with a dash of humor. It’s as if Vaughan is winking at the listener, saying: come here, this is serious business, but not really. And her voice is stunning: full, rich, and sensuous, yet agile as she effortlessly infuses the lyric with her trademark bends and turns.

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